If statistics (and marketing) are to be believed, most of us women are walking around wearing bras that do not fit us properly. Straps are digging into our shoulders; under-wires are compressing our ribs; our cups runneth over.
Last week, Mallory Ortberg, founder of the website The Toast, publisheda satirical account of her own bra-size epiphany, on the very day another author published an earnest one. Also that day, large-busted models made a rare appearance on Vogue.com, in a photo shoot by renowned photographer Cass Bird. In the feature, entitled “’Give me a D! Give me an F!’ Because Gorgeous Bras Come in All Shapes and Sizes,” photos were captioned with models’ quotes about well-fitting bras, and how difficult it is to find them.
This storyline isn’t new. (“Women of America,” Oprah declared, on her 2005 “Bra Revolution” episode, “you need to rise up and get a proper bra fitting.”) But today the movement has new fervor, with blogs such asBusts4Justice and Sweet Nothings reviewing the support, or lack thereof, provided by underpinnings and the companies that manufacture them.
Those companies are wise to pay attention. In 2013, lingerie sales were worth nearly $12 billion in the US alone. A spate of startups is out to “disrupt” what arguably is a broken system, and pick up the pieces—and profits.
Perhaps one of the shrewdest founders in the field is Michelle Lam, whose San Francisco-based online lingerie company,True&Co., draws on her professional experience in data science and investing at Bain Capital and the Boston Consulting Group, and also her personal experience in bra shopping.
True&Co. offers a Warby Parker-style “try before you buy” model and invites women to answer a series of questions about the bras they receive: Is the band too tight or too loose? The cup too small or too big? Is the lift too padded? Not padded enough? How about the color? Also…are you married?
“One third of the data points we gather have nothing to do with bras,” says Lam. “Women in a relationship are buying less red lacy underthings than women who are single.”
Now go and read all of this at the Quartz.
Last Minute Amnesty Speech Changes
Jim Webb is the US’ first official 2016 presidential candidate.
The 68-year-old Democrat, who represented Virginia in the Senate and served assecretary of the navy under Ronald Reagan, has announced that he’s forming an exploratory committee to examine his chances. Whether he’ll be a better face for his party than Hillary Clinton is up for debate.
We Got 99 Problems And This Bitch Is Every One Of Them
Apple is already using one-fourth of the world’s sapphire supply
The story of Apple’s now-bankrupt sapphire venture in Arizona is full of drama: The Wall Street Journal’s Daisuke Wakabayashi reports at length(paywall) on some of the challenges and disappointments that Apple and its partner, GT Advanced Technologies, have dealt each other.
But there’s one particularly interesting stat that explains why Apple and GTAT even bothered in the first place. Apple is already consuming “one-fourth of the world’s supply of sapphire to cover the iPhone’s camera lens and fingerprint reader,” Wakabayashi writes.
That is impressively high—and about to get a whole lot higher. Sure, Apple could sell 200 million fingerprint-reading iPhones and iPads next year, but such readers are relatively small. Imagine the volumes when the company starts making watches with sapphire displays, and iPhones with sapphire screens.
No wonder Apple wants more. As Wakabayashi notes, the Arizona venture was to “produce 30 times as much sapphire as any other plant in the world.”
CARBON CYCLE SHIFTS AS CORN ‘EXPLODES’
As plants inhale in the summer, levels of atmospheric carbon dioxide drop in the Northern Hemisphere. As plant exhale and decompose after the growing season, those levels climb up again.
Over the past 50 years, the size of this seasonal swing has increased by as much as half, for reasons that aren’t fully understood. Now a team of researchers shows that agricultural production may generate up to a quarter of the increase in this seasonal carbon cycle, with corn playing a leading role.
“In the Northern Hemisphere, there is a strong seasonal cycle of vegetation,” says Mark Friedl, professor in Boston University’s department of Earth and environment and senior author of a paper about the research in Nature.
“Something is changing about this cycle; the ecosystems are becoming more productive, pulling in more atmospheric carbon during the summer and releasing more during the dormant period.”
Most of this annual change is attributed to the effects of higher temperatures driven by climate change—including longer growing seasons, quicker uptake of carbon by vegetation, and the “greening” of higher latitudes with more vegetation.
“But that’s not the whole story,” says Josh Gray, a research assistant professor and lead author of the paper. “We’ve put humans and croplands into the story.”
Read it all HERE.
EPA’s Next Ozone Proposal Could be Most Expensive Regulation Yet
A recent study by NERA Economic Consulting, commissioned by the National Association of Manufacturers (NAM), examines the next big threat from EPA’s regulatory agenda, a stricter ozone regulation. This means a lower limit on ground level ozone through the National Ambient Air Quality Standards (NAAQs) program from 75 parts per billion (ppb) to anywhere from 70 to 60 ppb. NERA contends that lowering the limit to 60 ppb “would be the most expensive regulation ever imposed on the American public” and says “barriers to energy production could severely limit economic growth and hinder the nation’s manufacturing comeback.”
EPA will propose this stricter limit by December 1st despite the fact they have not even fully implemented their current standard, which was updated in 2008. In fact, according to the non-partisan Congressional Research Service, as much as 40 percent of the population already lives in areas that are classified as being in “nonattainment” for the primary ozone NAAQs under the current standard. Of the 46 nonattainment areas for the 2008, 37 of these areas still do not meet the even less stringent 1997 ozone NAAQs.
When an area is in non-attainment they have to deal with “increased costs, delays, and uncertainties from restrictive permitting requirements.” Furthermore, if states’ plans are not up to EPA’s standards, those areas could suffer from a loss in highway and transit funding.
The NERA study says “a significant portion of a given area’s ozone concentration is made up of natural background ozone and ozone that has traveled from other states, and increasingly from overseas.” Therefore setting the ozone limit too low could put areas that don’t even have industry—like Yellowstone National Park—in nonattainment. The map below shows the land area that would be in nonattainment if a 60 ppb standard were mandated.Ozone pollution forms in the atmosphere when volatile organic compounds (whose source include many household products such as paints, solvents, wood preservatives, repellents, etcetera) react with nitrogen oxides (emitted by motor vehicles, power plants, and off-road equipment) in the presence of sunlight. Since ozone is not emitted directly by a pollution source, it is more difficult to control than other types of pollution. There are literally hundreds of millions of sources of pollutants that can contribute to ozone pollution.
Continue reading HERE.
Submit peasants !
I was watching Glenn Beck last night and he had the above picture up on the screen. He asked the question “Is this who we are?” Of course his answer was no, as he is trying to keep as much distance between himself and potential violence as possible.
My answer was an immediate “You’re damned right that’s who we are.”
We are not a nation of peaceniks no matter how many pinch faced liberals claim that we are. We are a nation born of revolution. We are boiled down from the genetic stock of the misfits of Europe; the people who would not bow down or submit and risk fortune, life and family to be free.
Americans always have been, and hopefully always will be, different from Europeans. Instead of submission to religious or royal tyranny our ancestors chose harsh and dangerous freedom. When that tyranny reached across the ocean we chose revolution, a dangerous and deadly gambit.
Yes, that is who we are. We are still the same people that gave you the Boston tea party and the whiskey rebellion. It is not in our nature to submit to tyranny whether imposed by King George or George Washington. The genes may have been watered down some over time, but they still remain in many us.
More to read HERE.