Here’s how to opt out of Google’s ad-tracking

Google now has the option to combine everything it knows about you from its Gmail, YouTube and other applications – including personally identifiable information – with all of your web browsing habits collected using DoubleClick. This has been the new normal since June, when Google made a small change to its privacy policy.

It’s a move that suggests social network tracking behaviour is finally evolving in all the ways it once promised it wouldn’t, as the information pot on our personal lives continues to grow even bigger and, potentially, less siloed. It’s also a move that went largely unnoticed until ProPublica pointed it out last week and contacted the search giant for an explanation.

Google claims the change is a result of its customers using its services differently, in the advent of smartphones. It is, Google says, a direct response to the fact we use its services on multiple devices.

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