It’s a move that suggests social network tracking behaviour is finally evolving in all the ways it once promised it wouldn’t, as the information pot on our personal lives continues to grow even bigger and, potentially, less siloed. It’s also a move that went largely unnoticed until ProPublica pointed it out last week and contacted the search giant for an explanation.
Google claims the change is a result of its customers using its services differently, in the advent of smartphones. It is, Google says, a direct response to the fact we use its services on multiple devices.
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