Make Mistakes Quickly!

When running a small business, it is important to make mistakes. A lot of them. And as fast as you can.

That seems counter-intuitive, but it is true. Embracing your mistakes and the opportunity hidden inside each one gives you a huge competitive advantage over larger companies. At the typical risk-averse BigCo, mistakes can often be career-ending events, hype and motivational posters to the contrary.

Fortunately, you, as a small business owner, are going to have plenty of opportunities to make mistakes, and it is highly unlikely that you are going to fire yourself. A small business operates in a world of competing pressures and opportunities, and with limited resources. Your business is built on your personal expertise, and that comes from experience and learning from those experiences, good and bad alike. Like any experience, your mistakes have value. Our business has accumulated a lot of this kind of value over the years!

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