It’s becoming all too easy for brands to use sexism as low-hanging fruit to go viral. Time after time, we rise to the bait, giving the brands exactly what they set out to achieve — internet fame.
In some ways, it’s reassuring to see a brand getting dragged for sexism. The fact that people will readily call BS on companies objectifying women and reinforcing outdated gender stereotypes is a sign of hope and progress. For some brands, getting dragged for sexism is a dream-come-true; a chance to go viral; to be the name on everyone’s lips, or tweets, even if it’s for all the wrong reasons.
On an almost daily basis, sexism in headlines, adverts and newspaper front pages is getting taken to task on Twitter. But, by tweeting about those brands and making them go viral, are we giving them exactly what they want?