What Flavor Is Juicy Fruit Gum?

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We’ve all chewed Juicy Fruit gum at some point, enjoying the sweetness for about 20 seconds before it completely dissipates and turns into a rubbery wad devoid of all flavor.

But what exactly is that distinctively delicious flavor that briefly tickles our taste buds? Wrigley has kept the secret ingredient under wraps for decades; a wrapper from 1946 describes the unique taste as “a fascinating artificial flavor.”

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